How Digital Maker connected marketing, booking technology and AI workflows into a coherent operational system for a leading practice for plastic and aesthetic surgery in Frankfurt.
Dr. Bargello operates a private medical practice for plastic and aesthetic surgery in Frankfurt — premium positioning, strong professional reputation, active social media presence. What was missing: a coherent operational system connecting marketing, patient communication and booking technology.
We were brought in because the practice had already had some experiences with traditional agencies. Traditional agencies delivered concepts: strategy papers, design proposals, campaign concepts. What the practice needed was something different — someone who works with the systems, not just talks about them.
Instead of isolated single services, we built four operational layers that interlock — developed and maintained by us, embedded in daily operations.
Visual consistency across all touchpoints — from the website through print materials to social media templates. Premium tonality that matches the practice's positioning.
Customization and CSS integration of the Clinicore practice management system into the existing website. Patients book appointments seamlessly within the brand experience — no stylistic break, no third-party look.
Ongoing management of Meta Ads campaigns focused on inquiry quality rather than pure reach. Audience segmentation, creative testing, continuous optimization — all compliance-compliant within the framework of medical advertising regulations.
AI workflows for initial qualification of inquiries, appointment reminders and structured aftercare communication — always with clear handover points to the practice team, never as an autonomous employee.
From the first impression on social media to the appointment booking, everything runs in the same visual system. No stylistic break between marketing and practice experience.
The practice team spends less time on initial qualification, appointment organization and aftercare reminders — more time for actual patient work.
Instead of coordinating three service providers (agency · IT · booking system provider), there is one contact person who understands and can change everything.
We weren't looking for an agency. We were looking for someone who understands that a practice isn't a marketing project — it's an operation. That's exactly what we got.
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