How Digital Maker built seasonal marketing, booking and AI workflows for one of Italy's largest water parks — Odissea 2000 in Calabria. Embedded in actual seasonal operations.
Odissea 2000 has been one of Italy's largest water parks since 1995 — 70 hectares on Calabria's Ionian coast, over 30 attractions, recipient of the Parksmania Award. Family-led, with strong regional standing and an active social media community. What was missing: an operational foundation that meets the modern expectations of a season running from June to September.
Traditional marketing agencies fail here on two counts: they understand neither the seasonality nor the family culture of a Calabrian heritage business. We were brought in because we were on the ground — Digital Maker's founder commutes between Frankfurt and Calabria. Onboarding happened in person, not over Zoom.
Seasonal operations don't get a second chance. What doesn't run in June can't be made up in September. That's why we built four operational layers before the season started — and continued optimizing on-site during the season.
Two weeks on-site in Calabria. Understanding the operation, the family, the seasonal staff. No workshop theater — accompany operational shifts, ask questions on the ground, observe processes before changing them.
The park draws guests from across Italy, the Mediterranean and increasingly Central Europe. We set up Meta and Google Ads campaigns that ramp up and down seasonally — with localized creatives for three language markets.
Thousands of inquiries during the season — via Instagram DMs, booking forms and direct messages. AI-assisted routing by language, inquiry type and urgency. Recurring questions get answered directly, complex cases land instantly with the right team member.
Daily reporting during the season: occupancy, inquiry volume, campaign performance, park hotspots. Not in PowerPoint, but as a continuous data flow enabling decisions during the running day.
Guest inquiries get answered in their language and tone — instantly or with clear handover to the team. No inquiry disappears during peak season anymore.
The family sees every morning what worked yesterday and what didn't — and can react during the running season day instead of evaluating only after the season ends.
The park still sounds like the park — not like a marketing agency. We amplified the family, didn't replace them. 30 years of character remain visible.
We have three decades of experience making families happy on a summer day. What we lacked was someone who understands how to convey that warmth digitally. That's exactly what we have now.
Tell us your starting point. 30 minutes, no pitch, no contract — just your problem and how we'd solve it.
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